At Helse, a leader in the cosmetics sector, innovation is our driving force. As new technologies transform industries at lightning speed, we are committed to mastering them to reinvent our working methods, improve our products, and offer an ever more enriching customer experience. This technological evolution is not just a strategic choice, it is at the heart of our vision for modern, efficient and ethical beauty.

Digital Transformation: A New Era for Research and Development

Research and development (R&D) are essential pillars in our quest for excellence. Thanks to the integration of new technologies, we have transformed our approach to product development. Advances in artificial intelligence (AI) and machine learning allow us to analyze massive amounts of data, detect emerging trends, and understand consumer needs more precisely.

Production and Logistics 4.0: Increased Efficiency and Flexibility

The adoption of Industry 4.0 technologies has transformed our production chain. By automating complex processes and integrating intelligent management systems, we have increased efficiency, reduced errors, and strengthened our ability to respond quickly to fluctuations in demand.

Robotization and the use of connected sensors allow us to optimize production in real time and minimize resource waste. In addition, logistics are becoming more agile thanks to the use of inventory and delivery management algorithms, ensuring fast and efficient distribution while reducing our ecological footprint.

Customer Experience Reinvented by Technology

Customer experience is at the heart of our innovation strategy. Digital technologies allow us to offer unprecedented personalization to our customers. Thanks to mobile applications and AI-based skin analysis tools, consumers can obtain personalized recommendations in just a few clicks, directly from their home.

E-commerce, boosted by augmented reality (AR) and virtual reality (VR), offers a unique immersion in the Helse universe. Customers can virtually try our products, visualize the results before buying them, and interact with our brand in a more engaging and interactive way. These technological innovations strengthen customer loyalty and satisfaction by creating memorable and tailor-made experiences.

A Technological and Ethical Future

By mastering new technologies, Helse does not just follow trends: we create them. However, we do so with an ethical conscience. We ensure that the use of technologies respects our commitments in terms of social and environmental responsibility. The innovations we adopt and develop are designed to have a positive impact, not only on our company and our customers, but also on society and the planet.