In a world where companies play an increasing role in building a sustainable future, ethical and responsible patronage is becoming an essential pillar for companies wishing to combine economic performance and positive impact. Helse is committed to such an approach and strives to support initiatives that reflect its values ​​while contributing to social and environmental well-being.

Guiding Principles of Ethical Patronage

Helse's ethical and responsible patronage is based on several fundamental principles that guide its actions and partnerships:

1. Respect for Human Rights and Dignity: we ensure that the projects it supports respect human rights and promote the dignity of each individual. This includes particular attention to working conditions in supply chains, gender equality and the fight against all forms of discrimination.

2. Transparency and Integrity: Transparency is at the heart of the sponsorship policy. We are committed to communicating clearly and honestly on the criteria for selecting projects, the allocation of funds, and the results obtained. This strengthens the trust of stakeholders and ensures rigorous management of resources.

3. Positive Environmental Impact: Aware of environmental challenges, we favor initiatives aimed at reducing the ecological footprint, whether by promoting biodiversity, combating climate change, or supporting reforestation projects. Sponsorship actions are chosen based on their positive contribution to the planet, in line with the company's sustainable practices.

4. Community Empowerment: We are committed to supporting projects that promote the empowerment of local communities, particularly in the regions where it operates. This may include education, vocational training, or economic development programs, aimed at strengthening the resilience and independence of populations.

Examples of Supported Projects

Helse implements an ethical and responsible patronage policy and chooses to support various projects, such as:

- Education and Inclusion Programs: Investing in the education of young girls in rural areas to promote equal opportunities and offer them a better future.

- Biodiversity Conservation: Funding initiatives to protect ecosystems threatened by deforestation, particularly in regions where the natural ingredients used in cosmetic products come from.

- Health and Well-being Projects: Collaborating with NGOs to improve access to healthcare in disadvantaged communities, particularly by offering basic necessities or supporting awareness campaigns on hygiene.